Campaign Narrative Development
Lionsgate — Warm Bodies Marketing Pitch
Initiative / IPG Mediabrands
As part of the marketing strategy team at Initiative (IPG Mediabrands), I helped develop a major integrated marketing pitch tied to the Lionsgate release Warm Bodies.
My role focused on shaping the narrative structure of the campaign presentation — translating creative concepts into a clear, audience-driven story that could be presented to senior studio executives and stakeholders.
The work included coordinating input from multiple teams, organizing campaign ideas into a cohesive messaging framework, and developing polished presentation materials designed to communicate strategy, creative direction, and audience engagement.
Brand Voice & Copywriting
Earlier in my career I worked in advertising and brand marketing at agencies including Cult360, Chadwick Communications, and Grey Advertising.
My work included copywriting and concept development across a range of formats, including campaign messaging, website and marketing copy, editorial storytelling, and presentation materials.
Clients included SIRIUS|XM, Belvedere Vodka, Brugal Rum, Seven Daughters Wine, Kahina Giving Beauty, META Pharmaceuticals, Kantar Media, Deutsche Asset Management, MADD, and Keep a Child Alive.
Executive Storytelling & Pitch Development
Across both entertainment and brand work, I frequently collaborate with creative teams, producers, and executives to develop clear narrative frameworks for complex ideas.
This includes shaping pitch decks, messaging strategy, and presentation narratives that help align stakeholders and communicate creative vision effectively.
The work sits at the intersection of storytelling, marketing strategy, and executive communication — translating ideas into narratives that move projects forward.